The purpose of handling an inbound call is to gather customer contacts, qualify the customer, and perform the desired action. For example, let's consider a script for an inbound call to sell the Business tariff of Rolling Global.
Introduction:
- Customer qualification is done by announcing the price "From."
- The desired action is "Demonstration of Business tariff features."
- Identifying needs and presenting the product are done during the demonstration.
- Greeting.
- Script: "Good day! This is Rolling Global, my name is [Your Name]. How may I assist you today?"
- Asking for the customer's name (Subsequently, address the customer by name at the beginning of each stage).
- Script: Yes, of course. Wonderful that you're interested in our services. Let me tell you all about it. Could you please tell me your name?
- Open-ended questions (Ask one of the open-ended questions based on the situation).
- What are you interested in?
- Do you have any questions?
- What would you like to clarify?
- Specific question. If the customer asks a specific question, answer the question and immediately, without pause, offer the desired action.
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Script: (Customer) How much does the Business tariff cost?
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The Business tariff costs $249 per month. It includes features such as Auto Book for automatic booking and Exclude Locations for excluding unwanted locations, among many others. This significantly increases the efficiency of your freight transportation. Perhaps you would be interested in a demonstration of these features? (Be sure to include 2-3 benefits: focus on "pain points," not just money. Our goal is to show the resolution of both short-term (the reason they called) and long-term (to retain and then upsell) pains. A list of approximate benefits will be provided at the end)
Yes |
No |
Transitioning to Item 5. |
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"Booking a demonstration.” |
Moving on to Point 4. |
"Handling objections.” |
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- Indirect Question. If the customer asks an indirect question, ask clarifying questions and offer the desired action.
- Script: (Customer) Interested in the Business tariff.
- Yes, of course. Please tell me, what tasks are you looking to accomplish with our Business tariff? This will help me offer you the best solution.
- (Customer) General information.
- The Business tariff is designed for those looking to improve efficiency and manage freight transportation on Amazon Relay. It includes Auto Book and the ability to manage update rates. What interests you the most?
- (Customer) Waiting for a response.
- Anticorrosion. If the customer hesitates, list key selection criteria for them:
- Script: Which companies similar to yours use the same service? Perhaps our experience is already adapted there.
- Qualification and desired action. Announce the price and immediately offer the desired action without pausing.
- Script: If you have preferences or special requirements, I would be happy to discuss them in more detail with you?
- Handling objections.
- Identifying the reason.
If the customer doesn't want to come for a demonstration, identify the reason.
- Script: If it's not a secret, what exactly makes you doubt the Business tariff? Our priority is customer satisfaction.
- Dealing with typical objections.
Expensive
- Script: I understand that cost is an important factor. However, the Business tariff offers unique features such as Auto Book and Exclude Locations, which not only save your time but can also significantly increase your revenue. Considering this as an investment in your business can change the perspective. May I show you examples of success from other clients? (Send them to the company's website's Success Story page or share REAL experience of implemented projects).
Others are cheaper
- Script: Competition always offers different options, but it's important to look not only at the price. Our service stands out in the market with unique features and comprehensive service aimed at maximizing your profit and simplifying processes. Maybe we could discuss how these benefits could be useful specifically for your business?
Consult / Think
- Script: "Absolutely right, it's important to make informed decisions. Perhaps I can offer you additional information or arrange a meeting with one of our experts so you can discuss all aspects with your team? We are ready to support you at every stage of the decision-making process."
Think (I don't know when I can come).
- Yes, of course. Where can I send you additional information? To WhatsApp, Telegram, Email? (send the "selling" presentation).
- Please tell me (which phone is better to use), can I use this phone for feedback? (add to the database)
- When can I call you back to clarify what decision you've made? (set a task in CRM (Trello)).
- Booking a demonstration.
- Invitation to the demonstration.
- Script: "Understanding the importance of personal experience in choosing business solutions, we offer you a unique opportunity to get acquainted with the Business tariff in action. This will allow you not only to see all the features of our product but also to ask any questions directly. What time would be most convenient for you for a virtual meeting?"
Perform the action while on the phone:
- Now I'm sending you additional information about the meeting on WhatsApp, Telegram. Make sure he received it.
- Ending the conversation.
- Script: "I'm sure this meeting will be very informative and help you make an informed decision about the Business tariff. Is there anything else I can help you with today? Goodbye, Albert."
- Confirmation of the demonstration (Call on the day of the viewing from 10:30 to 11:30 in the morning).
- Good day, <Name>. My name is <Name>. We agreed on a Zoom meeting to demonstrate the benefits of the Business tariff.
Based on the website data, here are the Key Benefits of our product:
- Refresh Rate
- Script: "Set the refresh rate of the Amazon load board by selecting 'Human-like' behavior or a stable refresh rate. This simulates normal activity on the site and increases efficiency."
- Auto Book
- Script: "Automatic booking of high-paying loads has become easier. Our system will automatically book the desired load ahead of competitors."
- Confirmation
- Script: "If automatic booking is not a priority for you, the system will stop the process at the confirmation stage, allowing you to analyze the selected load."
- Monitor
- Script: "Monitoring the load board provides insight into current rates and overall Amazon Relay market activity, providing access to load information before others."
- Notifications
- Script: "Don't miss out on potentially high-paying loads with the 'Notifications' option. Choose single or multiple notifications according to your preference."
- Multi-Task
- Script: "Grow your business faster by using the multitasking feature, which allows you to search for multiple loads simultaneously."
- Exclude Locations
- Script: "Exclude states you cannot travel to using the 'Exclude Locations' feature."